How Do You Know Your Youtube Channel

Want more views on Youtube? Of grade you do. You're a human with a pulse and a video to share! Information technology's merely natural.

YouTube is the world'due south second most visited website. More than than two billion people use it every calendar month — that's one-third of all cyberspace users. 74% of adults in the U.S. are watching videos in that location. (We could go on, but you tin can read all the latest YouTube stats on your own time.)

We've compiled this guide to point out all the like shooting fish in a barrel wins that will amplify your brand'southward message on YouTube, but nosotros're also going to detail some of the more advanced techniques the pros apply to get more YouTube views.

To come across how we're getting views on our YouTube channel (which we started from scratch, because yolo), check out our cool video:

Psst: If you're starting from scratch besides, nosotros have a primer on how to create a YouTube aqueduct.

Now, allow's get those views rolling!

Bonus: Download the complimentary 30-solar day plan to grow your YouTube following fast , a daily workbook of challenges that volition aid you kickstart your Youtube channel growth and track your success. Go real results after 1 month.

What counts equally a view on YouTube?

Each time a viewer intentionally initiates the playing of a video on their device and watches for at to the lowest degree 30 seconds, that counts as a view. Pretty elementary!

If you play your own video, that will exist counted equally a view.

If a viewer watches your video more one time, each screening will be counted as a new view. (That being said, refreshing over and over once again to endeavor to game the arrangement volition exist detected past Youtube.)

Any views that have place with embedded Youtube videos or Youtube videos shared on Facebook will also be counted.

Alive views are counted on YouTube, as well.

Youtube analytics are updated every day or two, and so if you're not seeing an instant reflection of your activity, check dorsum later.

What doesn't count as a view on Youtube?

Youtube'south algorithm is designed to disregard any plays that might look similar they were automated. It just wants to count the number of times a real human being watched your video on purpose.

So when a single user or bot refreshes a video over and over, or if a website auto-plays a video, these views are non counted towards your total view numbers.

16 ways to get more YouTube views

Globally, people scout over i billion hours of YouTube every single 24-hour interval. If you want to stand up out from the crowd and snag some of those eyeballs, here's how to do it.

1. Ensure your YouTube nuts are up to snuff

First we walk, then we run. Accept a look at your fundamentals and brand sure you've ticked all the boxes. Read our list of beginner tips for YouTube, then come dorsum to dig into our avant-garde tactics.

Your bones YouTube housekeeping includes:

• A consistent visual identity (your channel icon, YouTube channel art, like in the Rupaul'south Elevate Race example below, etc.)
• A completed and informative About section (unless you are a breakout YouTube star like Joana Ceddia)
• Up-to-appointment contact information (then all your potential customers and future brand partners can become in bear on)

Source: Rupaul's Drag Race

two. Zero in on your specific niche (and your ideal audience)

If you're aiming to optimize your YouTube marketing strategy, you want to get precise and ruthlessly selective virtually your goals—and the content that will get you there.

Because you aren't making videos for everyone. You lot're hither for someone special: your audience.

Yoga with Adriene has thrived because she makes ultra-specific videos with titles similar "Yoga for Joy" and "Yoga for Courage," and fifty-fifty releases versions of her videos in Castilian. She'southward just one of the thousands of Youtube yoga instructors, walking people through poses, but her ultra-inclusive concepts and attitude have struck a chord — she's got near 10 1000000 subscribers.

Pro tip: Accept you lot worked up your audience personas yet? They're kind of like Dungeons & Dragons characters, except make it business.

three. Do your research, and improve your video's search ranking

Aye, YouTube is a social platform, but information technology's likewise a search engine. And one of the superlative strategies for getting more than views is YouTube SEO, i.east. optimizing your videos for search.

In other words, when your platonic viewer types in your chosen keywords, you want your video ranking most the superlative of YouTube's results list. That means y'all need to know what your audition is looking for—tutorials, inspiration, or entertainment.

Ranking in search results is the all-time mode to become make new eyes—non simply subscribers and people who are already interested in your channel (although we'll talk more than about them later) — on your videos.

Simply, this is easier said than washed. And then, what tin can you do to meliorate your videos' search ranking on YouTube?

Research. Yous're going to desire to utilize a tool like Google Keyword Planner (annotation that you'll demand to set a Google Ads account) to exercise two things:

• Find inspiration for your next video based on what people are already looking for (i.e., accept a wait at search patterns and see what keywords take a lot of search queries, but few videos, a.chiliad.a. low contest)
• Take those relevant keywords and apply them in your metadata (i.eastward., your video championship, tags, video description text, subtitles)

Pro tip: If you haven't already, now is the time to familiarize yourself with how the YouTube algorithm works. This AI determines not just search results, but recommendations for that of import "what's up side by side" suggested videos sidebar, too.

But remember that it all comes back to your platonic viewer: the algorithm doesn't intendance if your video is "good," it cares if a specific user wants to watch it. That existence said, users typically desire to scout "good" videos.

4. Employ metadata to get recommended after a popular video

If your goal is to get more YouTube views, take a cue from the most popular videos in your niche.

Start by taking a look at your top competitor'south nearly popular video. (Become to their video library and sort by "about popular.")

YouTube's main goal is to continue viewers on the platform for as long as possible (then that they'll meet every bit many ads as possible.) Thus the algorithm'south job is to feed viewers i (hopefully appealing) video after another.

Simply how does YouTube figure out what people might like? The algorithm takes the following into consideration:

• Videos that are frequently watched together
• Videos the user has watched in the by
• Topically related videos (which requires some keyword finessing!)

The just betoken you can control here is the third.

Then when you're choosing keywords, call up like a librarian. Describe your video's topic and draw its overall category, and think of other words a person might use to search for that topic. (Check out more tips on effective YouTube descriptions and keywords here.)

Need a footling inspo? Yous tin actually peek backside the scenes of a competitor's video to run across what keywords they use past right-clicking on the webpage and selecting View Folio Source. And so CTRL-F "keywords" until you discover the list.

But earlier you lot become ahead and just copy-and-paste a more pop video'southward metadata over to your like video, think virtually your audience: they won't desire to watch the same video over again. Mayhap the kickoff video raised a new question that needs answering, or there'south an interesting tangent to be explored. How can your video add value to what they merely saw so that they'll desire to click on it?

Take the ball and run with it.

5. Increase your views with custom thumbnails

When your potential viewers are in discovery mode—skimming through search results and recommendations—thumbnails are a major part of what they decide what to watch.

While a lot of communication out there is a graphic designer's nightmare — screaming fonts, cluttered data — let's go objective: what are the properties of an effective thumbnail?

• The thumbnail is clear and accurate about the video it's describing (if your thumbnail misleads people into clicking, YouTube will know because your watch time will become down when the viewer gets annoyed and stops watching. The algorithm won't similar that.)
• The thumbnail stands out.
• The thumbnail works in tandem with the video's title.

'Standing out' can be as simple as picking a vivid color. Or making sure your giant hello-res face is making a weird expression in adept lighting. Or, if your niche is total of shrill, high-fundamental visuals, and the best way your channel can stand up out is by existence the calm, minimalist vocalization of reason.

6. Multiply your views by creating playlists

Organizing and creating video playlists on YouTube is the best way to minimize the chances that a viewer will move on to another channel one time they've consumed your content.

Why? Because playlists go by the aforementioned rules equally Netflix: every bit shortly every bit one video ends, the next begins.

Since you've already done the hard work of helping your viewer notice your video, click on it and watch the entire matter, it makes sense to guide them towards the video content they're going to want next.

J.J. McCullough'southward YouTube content covers a range of cultural commentary, so he'southward divvied everything up nicely into thematic playlists. His fans who love his content on world leaders (and who wouldn't?!) will be served up hitting subsequently hit.

7. Direct traffic to your videos using cards and stop screens

Besides playlists, cards and terminate screens are 2 of the only tools that YouTubers can use to bypass the algorithm and directly influence our audition's next choice.

Cards are clickable, interactive areas that appear any time during the video. They come up in a variety of formats that can exist used for things like fundraising or selling merch, but in this instance, we're interested in increasing views, so choose a card that links to another i of your videos — or even better, playlists.

(Note: cards aren't available to utilise on videos identified equally for kids.)

Cards are popular-ups, and so information technology'south very important that they add value. You don't want viewers feeling spammed. The videos or playlists you link to demand to be relevant to the moment and provide additional information or entertainment.

For a super-meta example, check out how this All About Cards video has a card itself nearly learning about different kinds of cards.

Pro tip: If you have a noticeable retentiveness trouble with significant audience drop-off at a specific point in one of your videos, try inserting a link menu at that moment.

Meanwhile, end screens are visual calls-to-action that you tin can add to the end of your video (in the last 5 to twenty seconds) to encourage viewers towards a next stride. They're valuable because you lot know if a person has reached the bitter finish of your video, they are probably pretty interested in your great content.

Using end screens to encourage viewers to subscribe to your channel or visit your website are both adept choices. But if you desire more than views, using your end screen to promote your other videos or playlists is the best choice.

(Notation that to apply end screens, you lot'll need to include a few extra seconds at the end of your video when y'all're editing it.)

Youtuber SssniperWolf features end cards that direct to four more of her videos. It's like a choose your ain adventure for… whatever her shtick is.

8. Go beyond the how-to video (i.e., brand videos no one else is making)

Chances are, when you're researching your target keywords (like we did back at betoken #iii), you're going to meet a lot of search terms that involve the phrase "how to." (The title of this commodity included, ahem.) This is because there'southward a lot of search volume for how-to content.

Just while you must piece of work to attract new eyes, you lot besides want to make time to preach to the converted. On YouTube, your brand'southward value-added features come in the course of content that is meaningful to people who are already your fans.

Youtube chef Tabitha Brownish, for instance, doesn't just share her vegan nachos recipe… she sits down with her husband to talk well-nigh their human relationship, giving fans an intimate wait into her personal life. (And if they happen to get inspired to whip up their own batch of guac in the procedure? That's a bonus.)

9. Build relationships with your viewers

"Audience date" is merely another term for building relationships. The end goal here, of course, is actually just the realistic, organic and sustainable path to getting more than YouTube views.

That is, engaging with other YouTubers (creators or commenters both) will increase the hazard that they'll intendance nigh your make, that they'll subscribe to your channel (see #12), and watch more than of your videos overall.

Bonus: Download the gratuitous 30-solar day plan to grow your YouTube post-obit fast , a daily workbook of challenges that will help you kickstart your Youtube aqueduct growth and track your success. Go real results after 1 month.

Get the costless guide right now!

Ideas for breaking the quaternary wall, and creating a two-way chat might include:

• Reply to comments (it's polite!)
• Run a YouTube contest
• Make reaction videos
• Include other people'southward content in your videos (with their permission)

Pro tip: This tutorial on how to appoint your community on YouTube using Hootsuite'due south comment and sharing features volition salvage you time as you build your audience.

10. Partner upwardly

Crossovers, invitee appearances, mash-ups, covers: people dearest that jolt of unfamiliar familiarity. Find the He-Man to your make'southward She-Ra; and the Billy Ray Cyrus to your Lil Nas X.

Peradventure you're a brand with a budget, and hiring a creator with their own following is an obvious pick. Simply if you're a creator or aspiring influencer yourself, getting more views is your first step on the mode to making money on YouTube, not spending it. In which case your all-time bet is to partner with agreeing creators.

Ideally, your potential partners are fairly aligned in values, popularity, and charm. And you really like them. And yous have fun together, and it shows, and it makes people happy to see you lot happy, et cetera, et cetera, et cetera. Easy, right?

This video is like a super crossover: two elevate queens plus east.50.f. cosmetics plus Chipotle all get in on the mix. The cantankerous-promotion opportunities are quadrupled, by our count.

Pro tip: If you do a crossover that involves a bunch of unlike videos—like one from your partner'due south perspective to live on their channel, and ane by yous to live on yours, and maybe some supporting outtakes, any necessary background, etc.—brand a playlist to compile them so that interested viewers can stan information technology all.

11. Promote your YouTube videos across all your social media channels

You're going to want to leverage all of your social media might to promote your YouTube channel.

Merely, if you want more YouTube views, DON'T do the following:

• Get to Facebook, Twitter, Instagram, or TikTok and post text or an image with a link to your YouTube video. Linking to YouTube makes objective sense, but the problem is that social platforms want to go on people on their platform (simply like YouTube does). So their algorithms volition not promote a text-only mail service with an off-platform link. In other words, your impressions and CTR are going to be low, and so will your YouTube views.
• Upload your entire video onto those platforms. This is what Facebook, Instagram, and Twitter want you to do (IGTV is a direct competitor for YouTube, don't @ me). Posting your total video will probably get you keen engagement and reach on those platforms. But organic Facebook video views aren't monetizable, are they? And they aren't going to go you YouTube views.

Promote your video by doing this instead:

• Post a short teaser video to your social accounts as native video, and add a link to the full video dorsum on YouTube.

Note that you are not going to want to post the same matter across your social channels.

Financial counsellor Max Mitchell puts a little trailer for his money-themed Youtube videos on his Instagram feed to pique interest, and links to the full video in his bio.

Pro tip: Short of hiring an assistant to handle your social media, a scheduling tool like Hootsuite is the all-time way to craft and schedule those posts for your followers.

12. Ask your viewers to subscribe to your channel

Your subscriber count corresponds to your organic reach on YouTube. The more than subscribers your channel has, the more views your videos will go correct off the bat when you lot striking publish.

Especially if those subscribers have their notifications turned on.

Growing your subscriber count is its own challenge with its ain tactics, but i that is intertwined with increasing your views. For that reason, we have a full guide on how to get more YouTube subscribers.

Information technology's mutual do to inquire viewers to "similar and subscribe" as a sign-off in a video, but many YouTubers — similar beauty pro Patricia Bright — even include this call to action as a visual at the terminate, likewise.

thirteen. Enable embedding

Give your fans a adventure to aid spread the skillful word about your work past enabling embedding. The more fresh eyeballs see your video, the more views you lot rack up (and maybe fifty-fifty snag a new subscriber or two in the process).

To enable embedding, go to Youtube Studio and click Content. Select your video and tap Edit. Select Embedding, and toggle on or off.

14. Amp upwardly the watch time

While Youtube counts annihilation over thirty seconds as a view, there are benefits to getting viewers to stick effectually longer.

If yous can get people to sentry your video for longer, Youtube will learn that y'all've got some content with quality. And videos with higher Sentinel Fourth dimension are favored by the Youtube algorithm, giving you a leg up in the recommendation engine.

fifteen. Transcribe your videos

Calculation captions to your videos helps hearing-dumb viewers follow along, and makes your content more highly-seasoned to the 69 percent of people who watch mobile video with the audio off.

Having a transcript likewise makes translation an option, opening your video up to international audiences. Global views! Can y'all imagine!?

Youtube's assistance page can walk you footstep-by-pace through just how to prep your transcript file — you lot just demand a .txt document.

16. Post your video at the right fourth dimension

Dropping your video at the exact moment your biggest audience of subscribers is online means that they'll all receive that sugariness, sugariness "new post" alert right when it goes live.

Only what if that'south in the middle of the nighttime? Or while yous're on vacation? That's where the power of a scheduling tool similar Hootsuite comes in. Tee your video upwards to become out at the exact predetermined time of your choice to fit with your content agenda, and and so proceed and live your life.

Grow your YouTube audience faster with Hootsuite. Schedule videos and moderate comments in the same identify yous manage all your other social networks. Endeavour it free today.

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Source: https://blog.hootsuite.com/get-views-youtube/

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